Why have a quality and modern website

The website as a key presentation on the Internet

Quality websites are very important these days, thanks to them you have the opportunity to present your business to customers and also to keep in touch with them 24/7. It's not easy to make it in the competitive world, so to ignore the online world is to be left far behind. Customers perceive a company that takes care of its website as a successful company that takes its business seriously. Thanks to the website, you also build your brand. Moreover, nowadays it is not enough to just have a website, your website should cause the so-called "WOW" effect. The first seconds decide whether you will attract the customer, and that is why the opening page is extremely important. If you don't engage the customer right from the start, they won't want to continue browsing your site. When it comes to the web, the adage "don't judge a book by its cover" doesn't apply, these days the first impression you make on a customer is more important than ever. Thanks to a few clicks, the customer has the opportunity to leave your page and go to a competitor.

Responsive design

Another important thing that your website should have is so-called responsiveness. Simply put, it is the ability of a website to adapt to display on mobile phones (mobile version). Today, mobile devices account for the largest share of traffic, customers not only view websites and e-shops from mobile phones, but also make purchases from them. Your website should be adapted to this trend. Open your current website on a mobile device and experience its customer friendliness for yourself.

SEO

One of the technical data is the so-called SEO - optimization for search engines. This is a metric that is adjusted by robots that crawl the website and based on location, website content, traffic and many other data, it decides where to place your website in the search results. In essence, it can be said that the higher quality and better the page is, the higher the robots display it, therefore it is necessary that the headlines, texts, images and other content of your website are properly edited. It's important to mention that if the page isn't updated, the bots have no reason to crawl your site's content, and this will cause your site to fail in customer searches. The search engine will favor companies that regularly update the content of their websites. So if you don't want to lose customers due to the invisibility of your website, it's time to change.

Customer friendliness

As mentioned above, websites should be customer friendly. But what does that actually mean? The website should be easy to navigate, it should contain everything important about you and your services. It should have a modern design that is not unpleasant for the customer's eye. If a customer has a negative experience browsing your site, they will have no reason to return. Texts on the website should be easy to understand, readable and, above all, must not be lengthy. It is also important for the customer to have buttons available that will give him the opportunity to quickly make a purchase, subscribe to the newsletter, send a form or whatever the customer needs. It is also good to draw attention to the selection of suitable photos for your website. It is always better to use your own photos that will represent you directly rather than some anonymous ones downloaded from a questionable source. Plus, a good photo can say more than a whole paragraph of sentences. And last but not least, the loading speed of your website must be mentioned. It is known that almost half of people expect a web page to load within 2 seconds. A modern website, to fulfill its purpose, should fulfill all of these.

Increase your credibility

Another important aspect when working with a website is its credibility. Customers don't trust outdated and outdated websites. After viewing such a site, due to its lack of clarity or complexity, they simply go elsewhere. Your website should inspire not only trust but also confidence in customers, because if your website is like that, it is assumed that your entire company is like that.

The competition does not sleep

A properly created website gives you the opportunity to show your products, services or benefits. You can show potential customers why they should choose you over your competition. The competition is another reason to devote time and care to your website. Do you want to keep up with them and stand out from the ranks of uninteresting and monotonous sites that almost everyone had 10 years ago, do you want to go with the times and be perceived as a modern company that has an overview of current trends? If so, it's time to have a website designed for you and your customers. Your competition isn't sleeping, and if you want to succeed, you need to differentiate yourself.

We are building a corporate brand

Have you heard of the so-called BRAND? If not, you certainly know what a company brand is. Nowadays, it is very important for companies to build their brand. It is no coincidence that large international companies invest millions to build their brand. Companies like Google, Apple, Samsung, Microsoft and many others know how to build a brand and what a strong brand is a weapon against the competition. Even if you are not an international corporation but just a smaller company, a strong brand is extremely important. People need to see your brand, not only on the web but also elsewhere. In your store, on your car, on posters or billboards, on business cards. However, it is important that your brand is uniform, i.e. that the logo, fonts, texts, colors of the website, in short, everything you present yourself with, is uniform.

CMS Systems

If you are serious about the presentation of your business on the Internet and want to appear professional in front of customers and competitors, forget the outdated and outdated ways of creating a website, most often presented as free websites, and create a website yourself and the like. A home-built website in an online editor not only doesn't have much chance of success, but it can actually harm your business. Websites created in this way advertise not you, but the company behind the development of the online editor. Moreover, such sites look unprofessional and amateurish.

Currently, so-called editorial systems are used to create professional websites, without which it is basically impossible to manage websites effectively. The most used are WordPress, Joomla!, or Drupal, with Wordpress being the clear winner, used by every third website.

Your own website also offers you other advantages, such as creating professional-looking emails. No more seznam.cz, vłony.cz, gmail.com and others. Your emails, in your message.

The power of social networks

Social networks are a really powerful weapon these days and their potential is great. With the help of social networks, you can not only increase interest in your website, but if they are properly connected to each other, photos shared on Twitter, for example, can be displayed directly on the website.